© 2017 by wavybabynyc™ . ALL RIGHTS RESERVED.

GREG BETTY

GRAPHIC DESIGNER/ VISUAL ARTIST
For this project I redesigned the logo (seal), created ad campaign posters, and re-imagined the slogan for the Tanqueray gin company. The goal was to make the seemingly masculine brand appeal to both genders with my own modern spin, as seen in the photo-manipulated people made out of Tanqueray that I created. To make the brand appeal to both genders, I changed the slogan from "Tonight We Tanqueray" to "It Takes Two To Tanqueray", stressing the importance of both parties. I changed their original "T" logo to a script font that incorporated some Fraktur elements to give the brand a more elegant and English appeal.